Brand guidelines
One brand, used consistently
How to use the GoAgile logo, colours and type correctly. Written for partners, press and our own teams, with downloadable logo files.
LogoColourTypographyVoice
Logo
Logo usage and clear space
Variants, minimum sizes and the mistakes to avoid.
ColourColour palette
Logo colours, interface colours and gradients, with accessible pairings.
TypeTypography
Our two typefaces and how we set headings and text.
VoiceVoice, tone and naming
How we write, and how to write our name.
Our brand
Beyond Technology
Our name says what we help organizations do: go agile. Our tagline says how: by looking beyond the technology to the business it serves.
That shows up in everything we make: clear language, accountable delivery, and a consistent, confident look that people recognise at a glance.
Get the logo files →Logo
Our logo, used well
The GoAgile logo combines a bold navy wordmark with a blue and amber swoosh, and the tagline Beyond Technology.
Clear space
Keep a margin around the logo equal to x, the height of the capital “A” in the wordmark. Keep text, edges and other graphics outside it.
Minimum size
Full logo: 140 px / 35 mm wide
Wordmark: 90 px / 22 mmBelow 140 px, switch to the wordmark without the tagline, which stays legible at small sizes.
Please don’t
Colour
A navy and blue palette with warm accents
Colours in the logo lead; interface colours support them. Click a value to copy it.
Logo colours
GoAgile Navy
Wordmark
Sky Blue
Swoosh, upper
Amber
Swoosh, lower
Black
Tagline
Interface colours
Ink
Headings, dark surfaces
Body
Paragraph text
Muted
Secondary text
Brand Blue
Buttons, links, accents
Deep Blue
Panels, table headers
Bright Blue
Gradient end, highlights
Wash
Section backgrounds
Line
Borders and dividers
Gradients
Brand gradient
Call-to-action bands, active states
Deep panel
Statement banners, hero panels
Soft lavender
Page headers and section washes
Sky bar
In-page navigation bar
Editorial gradients
Used for resource cards such as our guides and reports, never for the logo or core navigation.
Rose
Ocean
Crimson
Violet
Accessible pairings
| Pairing | Contrast | Rating for body text |
|---|---|---|
| AaInk on white | 18.0 : 1 | AAA |
| AaBody on white | 13.4 : 1 | AAA |
| AaMuted on white | 6.2 : 1 | AA |
| AaBrand Blue on white | 5.1 : 1 | AA |
| AaWhite on Brand Blue | 5.1 : 1 | AA |
| AaWhite on Deep Blue | 10.2 : 1 | AAA |
| AaNavy on Wash | 13.7 : 1 | AAA |
| AaWhite on Navy | 15.1 : 1 | AAA |
Headings and interface
Aa
Outfit
A geometric sans for headings, buttons, labels and numbers.
Regular 400 Medium 500 Semibold 600 Bold 700
Body text
Aa
Source Sans 3
A clear, open text face for paragraphs, lists and long reading.
Regular 400 Semibold 600
Page title
Outfit Regular, 54 / 44 / 34 px
Beyond Technology
Section heading
Outfit Regular, 36 / 27 px
Six disciplines, one team
Card title
Outfit Semibold, 19 to 22 px
Odoo Implementation
Lead paragraph
Source Sans 3, 20 / 18 px
A short introduction that sets up the page.
Body text
Source Sans 3, 17.5 px, line height 1.6
Clear paragraphs with generous spacing.
Label
Outfit Semibold, 13 px, uppercase, 2 px tracking
Case study
- Use Outfit for headings and Source Sans 3 for text. Do not mix in other typefaces.
- Set headings in sentence case, not all capitals. Reserve capitals for short labels.
- Keep body text at 16 px or larger on screen, with a line length under about 80 characters.
- Use the colours Ink and Body for text on light backgrounds, and white on dark ones.
- If the web fonts cannot load, fall back to a clean system sans-serif, such as Arial.
- Do not stretch, outline or add effects to type.
Imagery and icons
Modern, human and technical
Illustrations lean on gradients and isometric forms in our blues and violets. Icons are simple outlines.
Icon style
24 px grid, 1.5 px rounded outlines, one colour. Place icons on a light blue tile or inside a brand-gradient square.
Certification and partner marks
Use each mark exactly as supplied
- Use the original files without recolouring, cropping or adding effects.
- Show a certification only while it is current, and never imply approval beyond what it states.
- Keep each mark at least as large as its text can be read, with clear space around it.
- Marks belonging to other organizations follow those organizations' own guidelines.
Voice, tone and naming
Clear, confident and accountable
How GoAgile sounds in writing, and how to write the name.
Clear
Plain words, short sentences. Explain acronyms the first time you use them, such as ZATCA (Zakat, Tax and Customs Authority).
Accountable
Say who does what and by when. We stand behind outcomes and say so in specific, checkable terms.
Practical
Lead with what the reader can do or get. Prefer concrete examples and numbers we can support to claims we cannot.
Respectful
Write for decision makers across Saudi Arabia and the GCC. Be courteous, never boastful, and never criticise competitors.
In practice
| Write this | Not this |
|---|---|
| We stay with your project through go-live and support. | We are the best IT company in the region. |
| ZATCA Phase 2 e-invoicing, live in six days. | Revolutionary, game-changing e-invoicing. |
| 200+ go-live deployments. | Countless successful projects. |
| Tell us what you need and we will recommend a scope. | Contact our sales team today for a great deal! |
Writing our name
| Use | Rule | Never |
|---|---|---|
| GoAgile Technologies | Full company name. Use on first mention and in formal and legal contexts. | Go Agile Technologies, GOAGILE Technologies |
| GoAgile | Short form after the first mention. One word, capital G and capital A. | Go Agile, Goagile, GOAGILE, Go-Agile |
| Beyond Technology | The tagline, in title case, shown with the logo or as a closing line. | Beyond technology, BeyondTech, translated or reworded versions |
| ezInvoice, EnviroCareIOT | Product names exactly as written here. | Ezinvoice, EZ Invoice, Envirocare IoT |
Downloads
Logo files and what is coming next
High-resolution transparent PNG files, ready to place. Please read the rules above before you use them.
Full-colour logo
Transparent PNG · 265 KB
Download
White logo
Transparent PNG · 85 KB
Download
Navy logo
Transparent PNG · 104 KB
Download
Black logo
Transparent PNG · 104 KB
Download
Wordmark
Transparent PNG · 235 KB
Download
Wordmark, white
Transparent PNG · 61 KB
Download
Coming soon
Brand guidelines PDF
A full downloadable brand book is on its way. Until then, everything partners and press need is on this page.
Brand questions
Where can I download the GoAgile logo?
The logo files are on this page, under Downloads: full-colour, white, navy and black versions, plus a wordmark without the tagline, all as transparent PNG files.
Can I use the GoAgile logo on my website or in a press article?
Partners, customers and press may use the logo to refer to GoAgile Technologies, following these guidelines. Please do not alter it, and do not use it in a way that suggests GoAgile endorses a product or service it has not agreed to. If you are unsure, ask us first.
How do I write the company name?
Write GoAgile Technologies in full on first mention, then GoAgile. It is one word with a capital G and a capital A, never Go Agile, GOAGILE or Goagile.
Can I change the colours of the logo?
No. Use the full-colour logo on white or light backgrounds, the white logo on dark or brand-colour backgrounds, and the navy or black one-colour versions only where colour printing is not possible.
Is there a full brand guidelines PDF?
A downloadable brand book is being prepared. Until it is ready, this page contains everything partners and press need.
Need approval or a file that is not here?
For press, co-branding and partner requests, write to contact@goagiletechnologies.com and tell us how you plan to use the GoAgile brand.